Creating sustained success for small- and medium-sized businesses has proven to be the direct result of the decisions and actions made by their leaders about the internal structures of their businesses.

Initiative Labs LLC provides founders, owners, and executive leaders of small- and medium-sized businesses with the power to build a strong core and ensure success, rather than falling prey to failure.

The founder of Initiative Labs, Patrick Esposito, wrote The Structure of Success book to provide a simple framework—consisting of approaches, methodologies, and tools for assessing, determining, planning, and implementing decisions—for building the internal structural components of a business, and, specifically, focusing on the most important categories that have been shown—through empirical research—to impact success and failure for businesses.

Framework for Building Strong Business Structures

With the praise for The Structure of Success and requests for support from small- and medium-sized business leaders in applying the approaches, methodologies, and tools from the book to create the conditions for success, Initiative Labs was launched.


One of the core principles articulated in The Structure of Success and practiced by the Initiative Labs team is the belief that you and your team—your business partners, your management team, your board members, and your professional advisors—need to do the actual work of assessing, determining, planning, and implementing decisions about your internal business structures. You simply cannot trust anyone outside of your business to do this work for you.

Speaking & Framework Launch Support

That is why Initiative Labs only offers two types of services—(1) speaking about The Structure of Success framework and its approaches, methodologies, and tools and (2) support for launching the use of The Structure of Success framework in your business to help you build your business better.

Services Team

What do Patrick and the Initiative Labs team cover in our speaking and framework launch support engagements?

  • How to use your personal context and the additional context of The Structure of Success to apply the framework and its approaches, methodologies, and tools to your business
  • How to use the framework and its tools for assessing, determining, planning, and implementing decisions about the internal structures of your business
  • Why most businesses find that the eight most important internal structures are:
    • Governance models and governance team composition
    • Management team models, composition, engagement, and compensation
    • Adjustments and pivots
    • Growth and infrastructure development
    • Business disputes and breakups
    • Acquisitions, mergers, exits, and other business transactions
    • Disaster preparedness and management
    • Succession planning
  • How to determine what internal structures are most important to your business
  • How to create a business that is strong, resilient, and poised to seize opportunities
  • How and when to reexamine the internal structures of your business

Interested in having Patrick and the Initiative Labs team speak to your team or support your launch of the framework at your business?

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Patrick Esposito

Patrick Esposito is an entrepreneur, business executive, attorney, advisor, and board member (and most importantly, a father and husband). He has helped to found, lead, and advise small and medium-sized businesses in technology, consulting, retail, banking, real estate, and other sectors, as well as U.S. government organizations, for more than two decades. During his career, Esposito has advised start-up executive teams, family business owners, large publicly traded company executive teams, and leaders in the U.S. Department of Defense.

In addition to leading Initiative Labs LLC, Esposito also serves as president of ACME General Corp., a leading public sector innovation advisory business based in New York, Austin, and Morgantown. He also serves as counsel with Spilman Thomas & Battle, a Mid-Atlantic regional law firm.

Prior to his role as an advisor and attorney focused on supporting this broad range of clients, Esposito held many different positions. He was a co-founder and CEO of a family-led, venture-backed software company (Augusta Systems, Inc.) based in Morgantown, West Virginia. That firm pivoted three times, became an early Internet of Things pioneer, made the Inc. 500 list, and was acquired by a publicly traded, multinational technology company. Esposito was a co-founder and board member of an innovative vehicle components technology company (Resilient Technologies LLC) based in Wausau, Wisconsin. The firm was acquired by a leading vehicle products company. He was also the Chief Legal and Risk Officer in a publicly traded, high-growth financial services company.

Esposito graduated from the Georgetown University Law Center with a juris doctor degree. Prior to attending Georgetown, Esposito earned a master of studies degree in modern history at the University of Oxford, England, studying on a Rotary Ambassadorial Scholarship. Esposito graduated cum laude from West Virginia University (WVU) and the WVU Honors Program with two bachelor of arts degrees in four majors—the first in economics and political science, and the second in history and international studies—under a WVU Foundation Scholarship. Esposito and his wife, Michelle, and their two daughters, Natalie and Elizabeth, reside in Morgantown, West Virginia. This location enables an efficient existence in a university city and supports a life that focuses on family and business clients.



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